Greeting
Pioneer Of
Cell Science
With the improvement of people's standard of living, interest in looking younger (antiaging) and looking beautiful is greatly increasing, and research on new cosmetics based on dermatology science is being actively conducted.
In response to these beauty trends, Dodream Co., Ltd. is accelerating research on new substances that have excellent effects on skin improvement, and through this, we are developing and launching premium functional cosmetics.
We want to approach our customers with the motto of "Pioneer Of Cell Science".
Based on this, we will strive to become the best company that does our best to improve the value of customers' lives.
Shin Yong-Sik, CEO of Dodream Co., Ltd.
Company Introduction
Dodream, Co., Ltd is a specialized cosmetic company founded in Jan.2014 and produces cosmetics made from natural Gold Cocoon extract, Gold Sericin and DCCM4 (Defined Cell Culture Media4) proving whitening, anti aging and wrinkle free effects.
| Company Name | Dodream Co., Ltd. |
|---|---|
| CEO | Shin Yong-shik |
| Date of establishment | January 23, 2014 |
| Capital | 195 million won |
| Key products | Golden Cocoon Mask Pack, Modeling Pack, Hair Oil Golden Cocoon Ampoule, Silk finger Ball etc. |
| Number of Employees | 00 employees |
| Head office & Factory | 213-52 Cheongjuyeok-ro, Gangnae-myeon, Heungdeok-gu,Cheongju-si, Chungcheongbuk-do, 28170, Korea (Public relations officer inside Korea Golden Silkworm Research Institute) |
| Sales headquarters | 5F, Protec Medical, Saebeol-ro 9, Bupyeong-gu Incheon, Korea |
| Homepage | http://www.ddream.co.kr |
Business Strategies
Profit Maximization
Product strategy
1. High functional, high value-added products
- Improving whitening/wrinkle/problematic skin care of patent application products
2. Develops differentiated products for the customer base
- For professional/home care, etc.
Price strategy
1. High-priced noblesse marketing
2. Hierarchical, customizable pricing
- Professional, general, mart, online
3. Pricing Specialization Strategy (Original Sales)
Distribution strategy
1. Distribution of National Skin Care Shop (29,000 units)
- Professional, general, mart, online
2. Door to Door sales market (OEM)
3. Salesl (One Brand Shop, Big distribution mart)
Promotion marketing strategy
1. Differentiated promotion strategies
- Focus on target contact media
2. Promote Early Brand Landing Strategy
3. Marketing using customer DB
VISION
01. VISION
02. MARKETING
Overseas Marketing
China
Japan,
Southeast Asia
Russia, Europe
The Americas,
South America
03. STRATEGY
Sales strategy
- Differentiating strategies such as Nobless marketing
- Selectively Trusted Products Management
- Developing and distributing new brand-based products in Golden Cocoon
- Creating new horizons in the industry with online and offline marketing synergies